AALAS Foundation PR Campaign

The AALAS Foundation requested that we craft an ad to run in nation wide periodicals promoting the positive benefits of Laboratory Animal Research.  The client specified this vendor-supplied photography as a source for the art, and in many ways, it was their reaction to the infant-with-stuffed-monkey image that created the desire on behalf of The AALAS Foundation officers to place the ad.  Is this an example of the tail wagging the dog?