BMDS Print Advertising
Before upgrading the BMDS website to enhance the online experience and make it more information- and transaction-friendly, print advertising played a larger part of the complete marketing plan. As agency of record, over the years, O-Zone created numerous examples with various intent; brand reinforcing and system wide information, as well as ads with a single-product focus. Because of its online presence and the success of its web portal, BMDS has reduced print advertising dramatically and is now limited to one or two placements annually.