Lab Products Electronic Marketing

O-Zone designed and produced a feature-rich website for Lab Products that distinguished the company head and shoulders above the competition by making detailed information and dynamic content about the extensive LPI product lines accessible to customers with the click of a mouse, 24 / 7 / 365.  E-commerce functionality that permitted order completion without human interaction was a client-specified requirement and an original component—which we provided—but after long deliberation, the company opted to abandon the feature, preferring instead to maintain sales team involvement to maximize customer satisfaction and assure shipment of products appropriate to client facilities.   Featuring image galleries, product information videos, product demonstrations, access to downloadable product brochures, and more, the Lab Products website is the premier conduit for everything potential or existing customers may want to know.