LifeSpan™ Animal Enrichment

Isn't it funny how the simplest ideas sometimes resonate loudest?  Within the world of laboratory research, laboratory animal enrichment became a hot topic over the last decade, and serious time and effort has been expended to devise a number of solutions issued by a number of manufacturers.  This campaign of print ads was designed to introduce one of the simplest, most elegant, most appreciated, and well received a new animal enrichment product in recent memory.