ZTrac Trade Show Kiosk
This project was made even more interesting because of the timing: O-Zone was retained to provide all trade show kiosk media—including logo development, video, print collateral, and display graphics—introducing the line long before it was ready for the marketplace, while the products were still in development and testing cycles. Only prototype equipment existed in real-world beta site locations, effectively leaving us with almost no assets. We had no video footage, no still photo images, no installation views, and no photo-ready models of production components. Most daunting of all; we were only about a month away from the client’s biggest sales opportunity of the year. Moving onto the fast track, O-Zone created 3-D renders of the new product line to composite with existing facility photography, illustrations and 2-D Animations to demonstrate system function and practicality. The engaging and effective video was also deployed for Keynote and PowerPoint Presentations, and as part of a Blu-Ray and Print Brochure Package. The most satisfying aspect of all was the result: When the ZTrac™ product line was ready to ship, many customers had pre-ordered and were awaiting availability, installation, and training.